Games

A leading gaming platform utilizes RCS rich media messaging technology to innovatively push information containing real-time trial links for popular mini games to users. Unlike traditional SMS, RCS messaging supports high-definition images, videos, and instant interactive features, allowing users to directly experience games in the messaging interface without downloading applications.

This mode not only reduces the threshold for users to try, but also improves user participation through personalized game recommendation. After implementation, the platform observed a 60% increase in user interaction rate and a 25% increase in new user registration rate.